Social media platforms are great for keeping your fans and followers interested in your products and services. You can also use your social media outlets to help your prospective customers find you at the point of search.
Here is an example of how I use Facebook to inform potential customers about one of my clients, Lloyd’s Glass:
I noticed that search engines scraped text from Lloyd’s Facebook business page, specifically from the “About Us” section. The previous copy in this section had a long form explanation about the business that did not translate well into a search result. What you see in this example is the adjusted copy. The goal in modifying Lloyd’s Facebook profile was to provide concise information for the searcher to act upon.
In this case, the searcher sees the most important information that we can provide in such a short space: services and the business phone number. If their potential customers are viewing this entry on the desk top, they can simply pick up their phone and call for specific information without ever clicking on the link.
The Bottom Line: This is an example of paying attention to the details of social media optimization and allowing social media to work for you and your business at the point of search. To be sure, this entry might not make it to page one of search results, but it will help with your SEO and page rank for your business. Editor’s note: the above search result was on the middle of page one for about a year!