Your Blog and Search Engine Optimization
These days, creating a professional blog is just as important as maintaining a company website. This is a personable platform that you can use to educate you prospects and returning clients, solicit feedback from your targeted market and build your brand. More importantly, it is an integral part of your search engine optimization efforts. Without a blog, achieving a first page rank on search engine results will be far more costly and and much more time-consuming than it has to be. So, how does a blog enhance your website?
Build Better Backlinks
Link building schemes are frowned upon by search engines, particularly those that pertain to blogs. If you go out of your way to create a high-quality blog that is filled with expert information, however, this will give you the opportunity to form solid relationships with others in your industry and your potential customer. As a result, you’ll be able to build up your link profile organically by linking to other reputable sites and by letting these sites link back to you. Not only is this one of the best ways to build a strong link profile without risking penalties, but it will also allow you to capitalize on the good reputations of others.
Fresh, Relevant Content
Website pages don’t change very often and many of the elements that are on these pages should actually remain the same over time. This allows you to maintain a reliable, dependable platform that regular visitors can navigate with ease. It is important to note, however, that search engines respond well to fresh content, particularly content that revolves around trending topics and that help consumers stay up to date on important industry news. Adding a blog to your website is the best way to meet the content requirements for SEO. A good blog will allow you to establish yourself as an industry expert and create a trustworthy, recognizable brand.
Boost Your Popularity
Blogs are great vehicles for boosting search engine rankings simply because there are a number of ways to garner attention for each and every post. Sites that receive large amounts traffic typically have well-crafted blog posts that can be shared on popular social media platforms. This can have a major impact on your search engine rankings over time.
More Indexed Pages
Each and every post that you make on an on-site blog will count as a new page on your website. This means that you can significantly increase your number of indexed pages. As a result, both people and major search engines will have more ways to find you. You can also add images, videos and other visual elements to you blog. These things will increase your readership and your overall appeal. They will also increase the overall value of your site in the eyes of search engines. Thus, not only is a blog great for walking people through the purchasing process and sharing important industry information, but it can also make your journey to better search engine rankings much easier.