SEO for Your Business
As many of us know, a URL (Uniform Resource Locator) is the address or the location of a website on the internet. Long tail URL refers to specific URLs which define a website’s location by using a long trail of keywords. The main purpose of long tail URLs is to produce web traffic from keywords that will in turn boost conversion on the pages of your website.
How to create Long Tail URLs
1. Do a keyword research
The first thing you should do is to find long tail keywords to use in your URL. There are several ways in which you can find long tail keywords. These include using Google Analytics, Google Suggest, Google Keyword Tool and Long Tail Pro.
2. Create pages where the long tail URLs will lead
Once you have the long tail keywords, you will need to create webpages where your long tail URLs will lead to. This can be in form of landing pages on your website that focus on your long tail keywords or landing pages on other people’s sites which focus on your products.
3. Optimize your landing pages for maximum conversion
You need to get the highest conversion rates possible from your landing page. This calls for proper optimization of the landing page. A good way to do this is to answer any question that prospective users might have and also add a call to action button.
What is the importance of long tail URLs?
One of the greatest advantages of long tail URLs is the fact that they narrow down to a specific topic. Although many users might not search for the exact keywords, those that do get directed to the right place. The rate of conversion while using long tail URLs is very high since a large number of people who land on your page were actually interested in that particular content. It is time you considered using long tail URLs for maximum conversion on your website. It is a great SEO strategy that will ensure you stay ahead of your competition.