The common question I receive from business owners concerning social media is, “Should I start with Twitter or Facebook?” Here is the short answer, Twitter. Life, however, is seldom so simple and I will elaborate as briefly and concisely as I can.
Twitter is truly a wide open platform to share ideas with people around the world. Whether you have 10 followers or 10,000 followers, you can reach people outside your network with the use of the hashtag, #. If you understand the principles of social media optimization, the hashtag allows you to reach people, businesses, and other organizations with similar ideas or needs.
For your business, Twitter is an excellent way to communicate with potential customers about your products and services. Of course, you don’t want to be obnoxious by posting nothing but “Buy! Buy! Buy!” Your business goals on Twitter should include useful information that allows you to be a source for your area of expertise.
As for Facebook, it introduced the hashtag onto its platform in 2013. It appears the hashtag on Facebook never gained critical mass. Generally speaking, it can be difficult to gain true followers, or likes, to your FB business page. Currently, your Facebook posts are filtered on Facebook in such a way that only a small fraction of your followers will ever see them. That is why Facebook is pushing the “boost” feature so your posts will have a better chance of being seen. Of course, there is a price tag associated with that boost.
In the end, I suggest that you don’t worry about the number of followers you have on either platform. Make sure you are distributing good content about your products, services, your industry, and your community. Good content will always win the day!