What is HTML and how does it affect my SEO?
HTML (Hypertext Markup Language) is a language which defines the content and format of a website. It is the core of website design. A browser is able to interpret HTML and display a website from the internet. Search engine optimization is a set of activities that affects a website’s visibility on the internet. Let us analyze the relationship between the two and see what we come up with.
1. Navigation Structure
A good navigation structure written in HTML makes it easy for search engine spiders to crawl and parse your website. It is also important to ensure that the navigation remains simple and easy to follow. By doing this, you decrease your website’s bounce rate and also improve the average time users spend on your site. These two factors play a role in improving SEO rankings.
2. URL Structure
When using various content management systems, URL’s are automatically built according to file names of each new file you add to your website. Instead of using these generic file names, rename each file using a descriptive name that includes your target keyword. This increases the SEO ranking of the individual web pages when they are indexed by search engines. Multiple words are usually separated using dashes automatically. Learn more at our blog post concerning long tail URLs and optimization.
3. Dead Links, Avoid Them
The more the number of dead links on a web page, the lower its quality. Ensure that your HTML links work and that they actually link to external pages or to the correct location. Frequently check the links on your website to ensure that they work to avoid Google penalizing your website.
4. Concise “title” Tags
Search engines pay close attention to the “title” tag which is located at the top of all HTML code. The title tag is an excellent way to inform your potential customer of your product or service. Ensure that the “title” tag contains the most important keyword or phrase because you only have 60 characters available in search engine results. Being concise is the key.
5. Use of heading tags
Heading tags can be used to enhance your website’s SEO. To do this, use the H1 tag for titles and H2 and H3 tags for small heading sections. Accompany the heading tags with the appropriate content. We believe no more than two H2 tags should ever be used on a particular page. The remaining headline tags H3, H4, H5, and H6 can be used wherever necessary.